"We want every beep at the checkout to be a signal people are creating a healthier and greener world."
what we do.
We develop foods that make a difference. For healthy people, and a planet with a green future.
The importance of eating right is overlooked. We want to make healthy eating as easy and delicious as possible. We’re rethinking existing concepts and developing products that combine function and enjoyment, so that you can get the most out of yourself.
nature is our laboratory.
The future of nutrition is natural, plant-based and consists of ingredients that you can pronounce. We stand by natural ingredients instead of preservatives, herbal solutions, animal additives, and we appreciate for real tastes rather than synthetic flavours.
we fight for tomorrow.
We don’t simply give up when you’ve eaten one of our products. We want to put a stop to eating foods that result in short-term happiness, and long-term damage to our bodies, minds and the planet. We will use food as a lever to fight the climate crisis, and that’s why we plant a tree for every single product we sell.
Packaging and plastics drastically impact our oceans. We fight for a plastic-free world and pack by solely using cardboard and plant-based home compostable materials.
reforestation made easy.
For each product sold, a mangrove tree is planted in Madagascar. It's easy and effective. A total of 305kg of CO2 per product can be absorbed by one mangrove tree! That’s the equivalent emissions of driving from Rome to Stockholm!
Our reforestation partner is the global NGO, "Eden Reforestation Projects". They are recruiting locals in Madagascar to revive destroyed mangrove forests. Mangroves absorb 4 times more CO 2 than tropical trees, are home to countless endangered species, and form the basis of fertile soils for local people to live on.