We have set ourselves the goal of maximising our positive impact. This means we want to offer healthy food to as many people as possible, avoid as much plastic as possible and plant more than one billion trees.
To go down this path, we need capital - for example to order cocoa, develop new products, finance marketing activities or expand sales.
We have now reached a point where we can no longer continue to grow under our own steam. At this point many start-ups bring investors on board. Often these are so-called VCs (venture capitalists), who have to sell their shares after three to ten years, as they aim to earn a multiple on the capital invested.
This is often accompanied by a sale of the company, in which the founders can often also be forced to sell their shares. This is exactly what we don’t want. We want to go a new way and open a part of our company to a community of purpose-driven (retail) investors. Therefore we want to enable everyone to invest in us and become part of the journey.